Urban furniture — Commercial expansion in the U.S.
Challenge
Build a commercial presence in the United States and create a sales network from scratch.
Impact
- Network of sales representatives across 17 states.
- Commercial base with more than 8,000 strategic contacts.
- First product specifications with architecture and engineering firms.
- A scalable commercial model to grow in the U.S. market.
Value for new clients
Market entry, generation of key contacts, and a real commercial structure in the U.S.